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20 Jun

Tove Lo Is “Sweden’s Next Great Pop Export”

Read why Bullett Magazine calls Tove Lo “Sweden’s Next Great Pop Export

(via Bullet Magazine):

“Until recently, Tove Lo was working behind the scenes as a songwriter for the likes of Cher Lloyd, Lea Michele, and fellow Swedes, Icona Pop. But some songs are too personal to give to other artists. After a horrific breakup, the 26 year old did what many of us would do: she drank and partied the pain away. Out of that experience, Tove Lo wrote “Habits,” an excellent pop torch song with a sticky hook that appeared on her first EP, Truth Serum. Shortly after the song’s release, two California-based brothers, who produce tracks under the moniker Hippie Sabotage, remixed “Habits” into a gauzy, highly addictive anthem called “Stay High.” The song went viral, and positioned Lo as Sweden’s next great pop export. With an opening spot for Katy Perry’s upcoming Australian tour just announced, and “Stay High” getting climbing the charts, we spoke to her about the song’s expanding popularity, her ex’s reaction to it, and how being in New York during Hurricane Sandy changed her career.”