Two-time Grammy nominated superstar producer/djayAvicii, aka Tim Bergling, will release#TRUE, an album of all new studio music, onSeptember 17thin the U.S. on PRMD Music/Island Records. Despite global successes in concert, on the radio and in video, this will beAvicii’s first full album ever.#TRUEwas recorded in Los Angeles and Stockholm, whereAviciicollaborated with an eclectic group of artists including Aloe Blacc, Michael Einsinger from Incubus, blue grass singer Dan Tyminski, Nile Rodgers, and the legendary Mac Davis. The first single, “Wake Me Up” is availableJune 25on iTunes. The track is already Top 10 in ten international markets and #1 in Sweden, Denmark , Finland and the Netherlands. “Wake Me Up” retains the hallmarks ofAvicii’s production in its driving beat, rousing arrangements and uplifting melodies. A scuffed guitar riff adds layers to the rhythm section and a stirring lead synth riff is complimented by rich vocals and storytelling lyrics.
“This album really changed the way I think, the way I see music,” saidAvicii. “I worked with all these people from different genres. They all bring their own influences into my work and it’s so interesting to hear what comes out.”
Ash Pournouri, board member of PRMD Records andAvicii’s manager and creative partner, has guidedAviciiin his journey to international superstar in just a few years. In making the announcement, he said, “With this album we are showing the world howAviciileads the electronic music scene into a new era, rather than copying or following it. We have set the grounds for a historic album launch to happen and Island Def Jam has been chosen to help realize that goal together with PRMD Music.”
“Avicii’s musical contributions have already gained international acclaim, but his upcoming debut album is about to transform the current landscape,” said David Massey, President of Island Records. “Avicii’s melding of all the genres into an incomparable new melody and sound is simply stunning. Steve Bartels (President & COO, Island Def Jam Music Group) and I are thrilled to be in partnership withAviciiand we anticipate huge future success.”
Aviciiis well known for his international mega-hit “Le7els” which conquered club charts world wide, racking up over 40 million YouTube views, and “Silhouettes”, which netted 24 million views. Last yearAviciirocketed to the #3 position on DJ Mag’s yearly poll of the Top 100 DJs after three years of performing and was ranked #2 on Forbes Most Powerful Artists Under 30.Aviciiis part of the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds.
Aviciiis the face of Denim and Supply Ralph Lauren which has been a true creative partnership betweenAviciiand the brand. He starred in the Denim & Supply campaign in 2012 and spring of 2013, and co-produced the video for the remix of his hit “Silhouettes” which Ralph Lauren debuted last fall. The third phase of the brand integration campaign will launch next month.
Aviciiand Pournouri have donated over $2.5 million to hunger initiatives through their House for Hunger charity, including royalties fromAvicii’s X You, the first ever worldwide music collaboration.Aviciiwill be 24 years old when#TRUEcomes out later this year.